In Marilyn Hewson's article, she Quote's a Gallup poll which showed the four main attributes people look for in a leader are: stability, trust, compassion and hope. While we could spend hours discussing each of these, Marilyn does a wonderful job delivering the point.
I do want to add my two cents on hope or what she also refers to as "...a vision that motivates." Often times business leaders think they are "running the company". How many times have you heard "I don't have time for 'that', I have a business to run"?
We sometimes forget that our job is to "lead" not "run".
Check this out Marilyn's article below, quick but insightful read.
What People Look for in Great Leaders