A few years ago I read an article online regarding organizations and social media. The crux of the article dealt with organizations being paralyzed to jump head first into social media. At the time of the article, the inability for organizations to moderate and control how people responded to their messages and what was posted, stifled their desire to act. The article urged companies to relinquish their control issues and join the new world in creative commentary of their own. The below video is a perfect example how Honey Maid embraced this challenge and made proverbial "lemonade from lemons". Good on you Honey Maid - this should be an inspiration to all companies.